When you have the rest of your business to run, marketing can be a time-consuming, and challenging activity – and even feel like a distraction from serving your travelers. Marketing can take a backseat among other priorities. That's why keeping on top of the game and refining your skills is so important.
We have created the below guides to help you take your marketing skills to the next level. Our guides cover a variety of topics from creating social media campaigns to using to customer relationship management.
How to attract travelersTraveler acquisition can be difficult for organizations of all sizes—from huge multinationals to local travel agencies serving their communities. |
A guide to email marketing platformsEmail marketing can really boost your travel business. The numbers prove it: A 2020 study found businesses get a 35% return on investment. And that return builds, year-on-year. |
How to use social media to grow your travel businessNearly everyone is on social media. Used with care and attention, social media can take your business to new heights and reach ever-wider audiences. |
How to create content to keep travelers engagedThe idea is simple: Rather than directly sell your business, create genuinely useful and entertaining content to start a real conversation with traveler. |
How to rethink loyalty and keep travelers coming backLoyalty is an emotion, above all else. It is an emotion we can explore to encourage travelers to consciously use services time and time again. |
How to approach customer relationship managementAcquiring a new customer can cost five times more than retaining an existing one. Key to that retention is managing customer relationships—a process known as CRM. |
How to use SEO to boost your website's visibilityEvery day, search-engine bots trawl through well over a billion websites to find information in the millions of pieces of content produced daily. |
How to create a marketing strategy to boost ROI and conversationAn effective marketing strategy can be a real game changer. It can attract new travelers to your business, keep existing travelers loyal, and convert visits directly into bookings. |
Thanks so much for sharing! I will definitely be utilizing!
Excelente material para iniciar el Marketing de la Agencia de Viejes
Thanks! I will definitely be reading!
Travel with Haynes
Thank you for the guides to help me be a better agent.