Expedia TAAP provides you with a collection of resources designed to help you increase your visibility and engagement with travelers and boost sales. With our marketing assets, you can:
| Easily market your business to travelers. Take advantage of campaign content on relevant topics that you can send to travelers. With over thirteen topics, there’s something for every traveler. |
| Save time and improve your online presence. Choose from 300+ stylish and customizable social media templates which can be used across Instagram, and Facebook. Email templates to elevate your email marketing efforts and flyers and banners to share promotions with travelers. |
| Get more value for free. Best of all, this won’t cost you anything. As an Expedia TAAP partner, you get free and unlimited access to the assets, including our marketing how-to guides. |
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How to edit social media templates, flyers, and digital banners
We've created several types of templates you can customize and download for free. These templates are built in Canva, a free and easy-to-use graphic design platform. Anyone can use it, including you!
The benefits of Canva are that it makes it easy for you to add your company logo, edit the text, and change background images. You also get access to an additional 250,000 templates and hundreds of thousands of images to choose from. Not bad, right?
Click the video below to learn how to edit any of our Canva templates.
For additional help, Canva has provided you with a series of beginner videos on how to use the platform.
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How to build a campaign
Under our marketing assets, you will find ‘campaigns’ on relevant topics. For each campaign, you will be given supporting assets to help you market your business to travelers and boost sales.
Below is an example of the ‘Why use a travel agent for domestic travel’ campaign. This campaign includes a number of supporting assets that you can use to help educate travelers on the benefits of using a travel agent for domestic travel.
Okay, now that you understand how the toolkit is structured, you might be wondering how to get started. Below are the steps to follow:
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Select your preferred campaign
Navigate to the Campaigns page and select from the list the campaign you want to share. In this example, we’ll pick the campaign '’Tips for planning your next trip."
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Download the assets you want to use
From the campaign page, you have access to all of the resources that you’ll need. The campaign is built so you can create both an email campaign and a social media campaign with little effort.
The guide
If the campaign offers a guide that you can send to travelers, simply click ‘Get the guide’ and it will download to your computer. These guides are a great way for you to share some travel tips with travelers.
The email template
We also created an email template you can copy and paste into your email-sending software. The email also includes a link to the guide. You can customize the text if needed or use what we provided.
Social media templates
You can go beyond email marketing and build also a social media campaign on the same topic. Each campaign has several Instagram and Facebook templates you can customize and share on your social media platforms. Click here to learn more.
Social media post descriptions
Need inspiration on what to write in your social media post? Don't worry, we've also covered this. With each campaign, you will have several examples of posts you can use.3.
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How to customize the email templates
We've created six customizable email templates that you can use to email travelers promotions and deals. Before you use these templates ensure you:
- Have your email distribution list ready.
- Defined the message you want to share.
- Have access to images to add to your email.