With Black Friday (Nov. 25) and Cyber Monday (Nov. 28) fast approaching, discover how you can take advantage of this worldwide event through Expedia TAAP and not miss out on this brilliant sales opportunity.
Unsurprisingly, we are ready to hit the skies and find our perfect holiday. Travel demand is back and stronger than ever. Although travel demand is high, budget concerns are top of mind for travelers.
Travel agencies must find ways to balance the scales: answer demand and showcase the best deals and promotions to reach budget-conscious travel shoppers. What better time than Black Friday or Cyber Monday to do this?
Three marketing strategies you can implement today to capitalize on Black Friday
As a travel advisor, this seasonal window allows you to reach, inspire and engage travel shoppers everywhere and help them with their budgetary concerns. Marketing is key to maximizing your Black Friday success. After all, your target audience needs to know about the discounts you can offer if you want them to shop.
We're sure the travelers you serve are no strangers to Black Friday, but it would be a good idea to let them know they can also benefit from travel discounts through your business. If you don't already have an email list, it is wise to start building one for future sales. A low-effort way to build up this list is to run a competition or giveaway where travelers need to provide their email addresses to enter.
To save you time, Expedia TAAP created this email template you can use to send to the travelers you serve. Click the download button, edit the template, and send it today.
1. For maximum impact, email your existing clients by November 4th to let them know Black Friday is on its way and what to expect.
2. Use the template provided by Expedia TAAP and personalize it. How about adding information about deals you've found in the past? Or feature destinations you specialize in?
If you have a website, it is time to start preparing it for Black Friday. You can gear your site up for Black Friday in a few ways. You could include banners to call out your deals and have an entire shopping page dedicated to the Black Friday sales. Changing your website for this period lets customers know you are ready to share amazing deals.
We've made it easy for you to change your website with five website banners you can customize for free.
1. On November 14th, visit Expedia TAAP and find fantastic deals. You can then edit our banner to add the specific deal information.
Social media has quickly become where people go to find travel inspiration. So, it makes sense for you to share content through these platforms. Instagram and Facebook allow you to be in front of potential customers and build your credibility and are the perfect way you can create buzz over the upcoming Black Friday Sale.
To help you, we've created Instagram templates you can download and post on your agency's account.
1. Start your social media campaign as soon as possible.
By implementing these three marketing strategies, you can ensure your agency is in a strong place for when the Black Friday Sales arrive – your goal is to be the first travel agency potential travelers think of when booking their deals. As you prepare for Black Friday, think big and bold and ensure you drive excitement in the period leading up to Black Friday.